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4 October 2011

CTV News Channel Revamps

I guess CTV News Channel is feeling a little bit of pressure from the consistently expanding all-news channel market. Yesterday they completely revamped their weekday line-up, introducing three new shows. The only survivor in its line-up is PowerPlay.

“The 24-hour, all-news universe presents new opportunities to engage with viewers by embracing new technology and new programming – and we’re investing in those opportunities,” said Wendy Freeman, President, CTV News. “Our mission is to find new ways to do it better, faster and smarter, while always keeping what viewers want top of mind.”

Here are the descriptions of the new shows:

Weekdays, 9 a.m. to 12 noon with Dan Matheson and Jacqueline Milczarek
Weekdays, 1- 4 p.m. with with Amanda Blitz

EXPRESS offers viewers a lively mix of news and information presented in an informal, conversational format. Its one-minute news updates every 15 minutes ensures viewers get the latest news and commentary on stories making headlines in an easily digestible format. Matheson, Milczarek and Blitz are joined by newsmakers, analysts and experts, along with reporters based both in-studio and live on location. Reaching beyond the news, EXPRESS covers a variety of topics – from high tech toys to personal finance to pop culture – with emphasis on lifestyle and helpful information and ideas.

Weekdays, 12 noon to 1 p.m. with Sandie Rinaldo
Weekdays, 6 – 7 p.m. and 9 – 10 p.m. with Marcia MacMillan
DIRECT is CTV News Channels new lunch-time, dinner-hour and evening one-hour newscasts. CTV’s Sandie Rinaldo helms CTV News Channel’s midday review of national and international news while Marcia MacMillan anchors the evening editions. Rinaldo takes viewers to the heart of the most important stories each weekday, delivering interviews with newsmakers, experts, and CTV reporters stationed across Canada and around the world. DIRECT also features business and markets summaries, political news from Ottawa and Washington, entertainment, national weather, and sports news headlines.

4 – 5 p.m. with Tasha Kheiriddin and Rudyard Griffiths (Monday – Thursday)
4 – 5 p.m. with Tasha Kheiriddinand Scott Reid (Friday)
CTV News Channel’s new policitcal news hour welcomes new anchors Tasha Kheiriddin, Rudyard Griffiths, and Scott Reid as they cover national and international news and issues with a heavy emphasis on politics and politicians. NATIONAL AFFAIRS is an edgy and provocative addition to CTV News Channel, connecting viewers to conversations that are sometimes confrontational and always educational.

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