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11 October 2011

Global Toronto Debuted New Toronto Morning Show Today

Written by RadioActive from 

The long awaited program begins Tuesday morning, an effort that may likely best be called BT Lite. Why? A lot of those involved have some connection to the longtime City TV market leader.

Liza Fromer used to host the other show with Kevin Frankish. Kris Reyes was at City for at least five or six years. And Dave Gerry was at City’s B.C. outlet for a while, while his kicker pieces often aired on CityNews.

In addition, the show is being produced by Bud Pierce, who occupied the same position at BT for years, meaning he knows what he’s up against since he put many of the BT blocks in place.

In their on air promo during Monday’s newscast, Pierce appeared to be taking a kind of subtle shot at his old show, insisting “The Morning Show” (not the most creative of titles, but it does tell you what it is) won’t be constantly going to traffic unless there’s a major tie-up and won’t be updating the weather every five minutes unless there’s a major storm.

There was also a promise that there would be more original info, and not just the same stories and visuals repeated over and over, as BT is often wont to do. (Global’s show is one of the reasons BT changed its start time to 5:30 AM last month.)

So maybe “BT Lite” isn’t quite right. It may be more like the “Anti-BT.” Although, they’ll also be doing the see-through audience gimmick from the first floor building at 121 Bloor St., where passersby can spy on the show in progress.

The new entity will reportedly also be relying more heavily on an interactive web presence, something BT generally ignores. (Or at least it did – I haven’t seen more than a few minutes of the thing in a while.)

I hope this means Global finally does something with its moribund Toronto news website, where almost every article is either from the Canadian Press or the National Post. While the video seems to be timely, the rest is not. And it’s about time they started updating the thing properly.

A Global exec once admitted to me that the site “wasn’t very good,” but he hoped that would be changing. Perhaps this is the start of the revamp.

In addition, the network is shifting its T.O. news start to 5:30 PM (didn’t it used to air there once upon a time?) promising more “in depth” stories on its still scheduled 6 PM show, and shuffling “Global National” to 6:30 PM.

Wasn’t it just a few years ago that some on this board were insisting there were no ratings for news at 5 or 5:30 PM? I recall one poster who no longer frequents the big yellow playpen insisting that City TV’s 5 PM newscast was a ratings and money loser – much to the denial of those who worked on it.

Yet after Rogers fired everyone connected with the show (only to later hire new staff at half the salaries in a typically unethical Rogers move,) City reinstated its 5 PM show, joining competition with CBLT, CP24, CHCH and now Global. So there must be money to be made somewhere.

It will be interesting to see if “Morning” can make a dent in BT’s ratings, a show that Frankish virtually controls, and how well the news time changes go.

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Tell us what do you think.

  1. Morning TV Watcher says: March 12, 2012

    It is easily the worst morning show on TV, by leaps and bounds. It makes it even worse that there are 4 hosts talking over each other all the time and all seem to be generally uninterested in any of their guests. Hurts to watch it.

    • Dana says: March 24, 2012

      How often does Canadian TV feature such nrntieept and positive discussions about Afghanistan? I ask, as in Britain there are now very few voices in the broadcast media approaching the subject from this angle. Instead all we get is troop casualties, and politicians blethering on about how British military involvement in Afghanistan is in the British national security interest. It’s a kind of oscillation between heart-rending domestic tragedy and a war that to many is becoming so dreadfully tedious.

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    • Tyler says: March 22, 2012

      To contact me go to the ABOUT page. Thanks.


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